April 6th – 7th
2017 Missouri Advertising Managers’ Association
APRIL 6-7, 2017 | HOLIDAY INN EXECUTIVE CENTER, COLUMBIA | If you need a sleeping room, MAMA is holding a block of rooms for Thursday, April 6, at the Holiday Inn Executive Center in Columbia. Call 573.445.8531 by March 3, and ask for Missouri Advertising Managers’ Association $99 room rate.
THURSDAY, APRIL 6
11AM MAMA Board Meeting in hotel restaurant
1-2:30PM What advertising agencies look for when placing advertising | True Media CEO Jack Miller
2:30PM Special! Special! Hear all About Special Section Ideas! | James Sterling, Journalism Professor at Missouri School of Journalism
3:30PM Best Ideas Session | Bring your best ad ideas and get a chance to win a CASH prize!
Est. 4:30PM Day Program Adjourns
6:30PM Awards Banquet
8 PM Paint the Town! Make artwork while networking with the group! An art instructor will walk you through creating your very own masterpiece while having a blast!
FRIDAY, APRIL 7
8:30AM Breakfast Buffet
9:30AM Great Content for Revenue Generation | Bill Church, GateHouse Senior Vice President of News
11AM Missouri Press, Your New Digital Advertising Agency | Mark Nienhueser & Ted Lawrence of Missouri Press Service | Jeremy Patton introduced as new advertising placement manager and gives overview of programs
11:15AM-12:15PM Round Table Discussions
• Making the Most of Sales Opportunities with Metro | Lou Ann Sornson, Metro Creative Graphics
• Engagement is More Than a Click | Kevin Jones | The St. Louis American
Successful community engagement comes in many flavors. While digital efforts are important and need to grow, news connections and loyalty. And no, you don’t have to be a big metro paper with a large staff to produce successful events. The benefit is not just about connecting your news organization to the community, but creating an opportunity for the community to come together and have an experience among themselves and your operation. Kevin Jones of the weekly St. Louis American will tell you how.
• Mystery Round Table Discussion!