June 2, 2010Ad networks help sell your community

Sell your community!

Are there offices for a chamber of commerce, economic development or visitor’s bureau within the marketing area of your newspaper? Do you know if there exists a fair board, festival committee or special event coordinator around the communities you serve?

If you answered no, you are not looking hard enough. Check out these sites to see what your community is promoting without you.

— http://missourifairsandfestivals.com/eventCalendar.php
— http://www.visitmo.com/seeallevents/

If you answered yes, they want you to tell them about the statewide advertising packages you can sell them. They want you there today as they are planning budgets now.

Statewide advertising through Missouri Press Service is the most cost efficient way for a community to get people to any seasonal attraction or special event as well as entice business owners and developers to check out the town. When their ad is put in front of hundreds of thousands of people, they will see the results they hoped to receive.

Brochures for you to take to these folks to assist you in selling the ads are available from Missouri Press Service. Just call and ask!

Don’t leave any money on the table when you can promote beyond your newspapers reach – sell statewide networks advertising!

April 1, 2010Be a part of the MPA Online Ad Network!

NOW IS A GREAT TIME TO JOIN THE MISSOURI ONLINE ADVERTISING SERVICE

Political advertising continues to look at online advertising as a medium to reach constituients. Are you a member of the MPA Online Ad network?

If not, your newspaper might miss out on politcal dollars this spring and summer. Contact Greg Baker about joining this group immediately.

Why would politicians advertise on the web?

Credible and local are strengths of the newspaper, and why advertising with online newspapers provides the best results.
According to analysis by Nielsen//NetRatings, 37.6% of all Internet users visit newspaper websites, and that number has grown 5.3% over the same time last year.
According to data from Scarborough Research, newspaper websites have helped drive a 13.7% increase in total newspaper audience for 25-34 year olds and a 9.2% increase for 18-24 year olds.

The Pulse Research statewide market survey of Missouri found even more interesting data.
•    32.3% of non-newspaper readers visit their local newspaper website a couple of times a month.
•    60.6% of Missourians often go to the Internet for more information about what they read about in their newspaper.
•    96.3% of Missourians have not changed their subscription status with their local newspaper since visiting the newspapers website.
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The Missouri Press Service’s Online Ad Network provides advertisers with the ability to reach thousands of potential customers reading newspapers online, with only a few clicks.
This system works with any size budget, you pick the amount you want to spend based on the number of people you want to see your ad.
Our network allows you to place banner ads on newspapers' websites throughout the state, all from your computer. Not only that, but you can also see which ads produce the most clicks, as well as who is clicking on them and when they were clicked.
Go ahead, get started!  To sign up for an account click on online advertising (left-hand column under Service). Fill in the blanks on the form and once approved, you can log in to manage and track existing ads, as well as place orders for new ads.

NOT FEELING TECHIE?

Simply call our office.  We’ll be happy to set up the account and manage any size campaign you want to try.  We can even design the ads for you.

January 14, 2008Pulse Survey speaks volumes about newspaper advertising

**Pulse Research Statewide Market Survey May 2007.
 When consumers need to make an informed choice for shopping, they rely on newspapers nearly 3 times more than the nearest media option (Newspapers 44.3%, TV 18.9%)  (Rural areas..aka weeklies – 48.9%, TV 17.2%)

More than any other medium, when consumers want information on home products, hardware, grocery (45.8), electronics, furniture, real estate, new vehicles, what is on sale or local events (43.1), they turn to the newspaper. Overall, it is THE one source they rely on most for advertising. Not surprisingly, over half of all females polled showed they prefer newspapers for advertising.

Grocers beware. Consumers by a wide margin (66%) depend on newspapers, or inserts, to do their shopping.

What is on sale? Most Missouri consumers, (53%), check a newspaper, or an insert, to find out. That number jumps to 60% for females.

Unlike some media, whose advertising message may be gone in 60-seconds, Newspaper has staying power. Over 1/3 of people who read a weekly newspaper, keep it around for a week or more (dailies tend to be kept for four days). On average a weekly reader will keep a paper for just over four days and the majority (62.6%) of papers are read by more than one person in the household.

While facing at least 1,000 advertising impressions each day, isn’t it nice to know that newspaper readers are committed? Almost half (46.5%) admit they read the entire paper thoroughly. Plus, many read, and re-read, the paper giving advertisers multiple opportunities to impress. Just when you thought the news couldn’t get better, these people then pass the paper to their spouse, significant other, or child. Newspaper Advertising. It pays to be seen.

Daily newspaper readers tend to be interactive. Over 63% are aware of their local newspapers website and nearly all of those people have visited it.

How important is Newspapers in Education (NIE)? A recent study showed that over 33% of those people that do not attained a high school education also do NOT read the newspaper.  (Double Check this stat)

Over 74% of newspaper readers earn $25,000 or more annually.

The older a Missourian gets, the more likely they feel like newspapers cover the community better. Weekly readers in particular feel they get their local news from newspapers.
 
71% of those female weekly newspaper readers polled have home delivery. They also ALL read the paper. Dailies are read at a 96.8% clip.

Female readers (weekly) read inserts at a 54% clip.

Oddly, while newspaper web sites have minimally changed readership habits, it has also sparked slightly higher subscriptions (minute numbers, but interesting).

Are you paying attention to what is going on Jefferson City? Your readers are. 67% (71% female) voted in the last election.

Interesting numbers in that the mean age is 45, income is $62,000 and almost 2/3 of the respondents have no kids at home.
 
 

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