September 9, 2013
This upgrade will add revenue to the Statewide Classifieds "pot" that participating newspapers share, and it gives participating newspapers another product to sell for a bigger commission.
The new 1x2 box will not be sent to newspapers in the Statewide Classified network that run the Statewide Classifieds as text. If you are running the text only, but would like to start running the box, contact Jennifer Plourde at Missouri Press so you can share in this new revenue, firstname.lastname@example.org.
You also can email Jennifer if you are not participating in the Statewide Classifieds network and would like to sign up or if you need information about it.
August 13, 2013
March 23, 2011
"The results of these surveys show that in spite of the volume of political advertising on television, radio and the internet, Missourians see newspapers as the best place to look when they want information to help them decide how to vote," said Doug Crews, executive director of MPA.While the "most helpful" perception of advertising in newspapers rose from 12 percent in 2002 to 21 percent in 2010, the same rating for television advertising went from 9 percent to 13.5 percent and for radio advertising from 0.5 percent to 3.8 percent."Most helpful" ratings for social media advertising were 1.3 percent in 2010 after not registering in the earlier surveys. Websites for candidates and issues actually fell on the "most helpful" question, from 15.5 percent in 2002 to 6 percent in 2010."Candidates and issue advocates would do well to take note of these findings," Crews said. "When people are looking for information to help them decide how to vote, they look to advertising in... continued...
September 16, 2010
Recent reports from Pulse Research, Inc. show that most people read their local community newspaper for information about local politicians and their campaigns (July 2010). 53% respondents said newspapers are their primary source compared to just 22.4% for television. Radio, the Internet and direct mail only received 12.2% combined!The most recent Media Audit report shows the cume audience “past year voted in local, state, national election” of the Columbia (MO) Daily Tribune nearly doubles that of the two local TV news stations (June 2009). Add the 30 other newspapers, which have avid readers within the two TV news signals, and newspapers are clearly the distinct leader in reaching likely Mid-Missouri voters. Scarborough reports relating to The Kansas City Star have similar results (2009). None of the four local network television stations in Kansas City come anywhere close to the reach of The Star - in PRIMETIME! Kansascity.com is even 36% higher than the nearest local tv website, beating it by more than 100,000 adults.St. Louis? Running a spot on every newscast on KSDK for an entire week would reach 676,800 (41%) of Missouri voters in the St. Louis DMA. (How many Illinois voters do they reach? Illinois voters who can't vote in Missouri.) You'd reach TWICE THAT many Missouri voters running in the Post-Dispatch, Suburban Journals & STLtoday.com for a week (1,107,100 or 67%). Scarborough 2009. And, don't forget the many community weekly, community daily, and niche newspapers that round out the metro- and non-metro areas of Missouri. Our state has more than 300 newspapers. So the question remains, why do politicians and advocacy groups dump the... continued...
January 14, 2008
Friday March 24th
Wednesday March 22nd
10 days left to get your entries in for the 2017 Better Newspaper Contest! Less than two weeks remain to submit entries to the 2017 Better Newspaper Contest. The template will remain open until 11 p. Link
Tuesday March 21st