In the past decade, the importance of political advertising has become more and more relavent to the newspaper industry. NAA has now launched a new Web site that focuses entirely on political advertising: http://political.naa.org/. This is a fantastic resource for you and for your advertising sales people as we move forward in this election year.
The NAA will be continuously updating this site as new resources become available, so be sure to check back often. More importantly the organization has recognized that political advertising in newspapers does not end with the general election in November. Instead, this is an ongoing effort and will continue to remain a priority.
If you have any questions about this political advertising campaign, please contact Jack Brady, Director of Marketing and Advertising at jack.brady@naa.org or at 703-571-1044.