Missouri Press Association
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Newspaper Promotion

‘Out of Sight/Out of Mind’ ads are reminder that print is persistent

Ads available to download and modify for your newspaper.

Posted

An advertising campaign spearheaded by a Minnesota publisher can help Missouri’s newspapers remind readers and advertisers that the permanence of print is your greatest value.

Publisher Reed W. Anfinson created the ad campaign to remind readers about the importance of newspapers. Topics covered by the ads include advertising, subscriptions and civic engagement.

The dozen ads that have already been created for the campaign can be found linked on Missouri Press’ website, www.mopress.com, along with download information. Newspapers are encouraged to add their newspaper’s name and logo.

The ads, including blank PDFs and InDesign files, are also available to download through Dropbox here: https://bit.ly/OutofSightAds. Missouri Press staff can help your newspaper modify the ads if you do not have access to the necessary software.