Missouri Press Association
Serving Missouri Newspapers Since 1867
Editor’s note: The following column appeared in Main Street Media newspapers during the second week of November. It is reprinted here with permission.
The following is a slight departure from the traditional journalistic style of writing that I usually adhere to. It is written from the heart with no aspiration of being anything but that. I have had the great fortune to work the last couple of years for Main Street Media, which owns our local newspaper. With that in mind, I share my thoughts on the value of having a local newspaper.
As we head toward the Thanksgiving holiday, we are often encouraged to share things for which we are truly ‘‘thankful.” Family, friends, good health (and the like) are things that first come to mind.
This November, I would encourage us to stop and give thanks that we (residents of Lexington, Higginsville and surrounding communities) still have a weekly newspaper. The Lexington News, Higginsville Advance and Santa Fe Times [in Alma] are all ingrained into the communities they serve and have been for several years. These newspapers have informed us, entertained us, educated us and have assisted businesses in the goal to attract customers and assist with the sale of goods or services.
They provide a way for local businesses to reach customers, drive sales and build trust through advertising. A popular belief nowadays is that print media is dying a slow death. Too many times we hear that social media is replacing traditional print media. Perhaps this is true in some aspects. But newspapers often provide stories that are not available on social media or go into more detail than online platforms. Newspapers are sometimes a necessary information source for individuals who lack reliable internet access to get news online.
I think a better approach would be that print media is evolving and looking for ways to partner with social media platforms. Tying into social media is one way newspapers stay “relevant” in today’s media landscape. Many newspapers are now offering an online version that complements a hard copy version.
Local newspapers are a source for stories about local government, schools and events. They cover the everyday news that impacts residents, from city council and school board meetings to high school sports and community events. The foundation on which newspapers (especially small market newspapers) are built, still remains the same. The ability to tell the “hometown news.”
They serve as a bridge that connects neighbors, businesses and local organizations by sharing accomplishments and stories, creating a sense of unity. They encourage residents to get involved by highlighting local opportunities.
Yes, we can get the same “news” on Facebook or Instagram. And we can even get it faster. However, newspapers give us news, sports, photos, editorials, etc. wrapped up in an 8- or 10-page spread all at once. No need to subscribe to multiple social media platforms. All of what we need is nicely included in the latest edition.
Another benefit is the ability to “clip” an article or photo and scrapbook it. Newspapers also act as a historical archive, preserving news and events for future generations.
There are going to be those who will still debate that there is no need for local newspapers anymore and that is their opinion. Certainly, social media has benefits as well. However, it really comes down to “choice.” Choice on how the community wishes to receive their news. Take away newspapers, you take away the choice.
Which brings me to my closing thought. Small towns across the country struggle today to keep their Main Streets active and keep small businesses open. It happens everywhere.
I’ve heard it said, that when a town closes its newspaper office, a part of that community dies. Perhaps. Maybe even a bit dramatic. But there’s some truth behind it.
All that being said, I believe in local newspapers. They have value. They are a vital part of the community. They give the town character and define its profile. They tell a story.
And I for one, am “thankful” they are here.
Bob Florence performs a myriad of duties for the Lexington News and Higginsville Advance newspapers, operated by Main Street Media. Those duties include advertising sales, composing ads and editing both papers.
