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Profiles of staff at MPA member newspapers

Missouri Press Insider: Melanie Latamondeer

Publisher, The Chariton Marquee, Salisbury

Melanie Latamondeer at her desk at the Chariton Marquee. The newspaper recently completed its third year publishing, marking it as a legal publication.
Melanie Latamondeer at her desk at the Chariton Marquee. The newspaper recently completed its third year publishing, marking it as a legal publication.
Submitted photo
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Who owns the newspaper? I am the sole owner.

Circulation: Around 900 per week.

Number of issues per week/publication day: Weekly on Thursday.

Number of full-time and part-time staff: I’m full-time. I have three part-time staff in the office and two high school kids that will both be working through flex next school year. They both currently work part time for me, including one being the main ad sales person.

Population of the town and county: According to the 2020 Census – coverage towns are Salisbury, 1,500; Brunswick, 801; Keytesville, 440; and Mendon, 163. Chariton County is about 7,400.

Is the community growing, declining, or holding steady? The county as a whole is showing a slight increase.

Your greatest challenge: Getting it all done. As a startup, I’ve been learning what the area will respond to and in the meantime, I’m wearing all the hats. The goal is to establish a routine so I can eventually train others to take on specific roles. I have been blessed to have tremendous support and patience. My daughter has even stepped in to help with billing and we are learning the process for legal paperwork together.

Newspaper’s biggest strength: Business, community and government entity support. They went three months without any kind of paper whatsoever and realized what it meant to be a news desert. They can get state and local news just about anywhere but as a rural area, we are completely ignored by regional news outlets. I focus solely on local news with a sprinkling of columns from state elected officials. This area wants to know what our schools and local governments are doing, and that is a full-time job keeping up with four schools/towns.

Newspaper’s biggest weakness or obstacle to overcome: For me the biggest obstacle is letting people know I’m here. When the Chariton Journal went out of business, their subscription list was lost. I have picked up the biggest majority of local people as I did an every door direct marketing drop the first two weeks I was in print. Also finding a balance between print and online. I have both and online is a total money pit. I’m not sure where the balance is with that!

What is your favorite journalism accomplishment? This paper! Not only by getting off the ground from absolutely nothing but a computer and a dream with a massive underestimation of what it was going to take but also the fact that I am able to use the paper to highlight the absolute great aspects of living in a rural area. From highlighting veterans to the county schools to the “everyday” citizens doing amazing things, I love being able to put forward the best of the best in our county. We may not have a coffee shop on every corner, but we always have someone willing to buy you a cup or make a whole pot and sit around the kitchen table and help you through life’s trials. I take a lot of pride in highlighting the strengths of Chariton County every chance I get.

If you weren’t a publisher, what do you think you would be doing? Well, if I could win the lottery, probably living in an RV in a different campground every week. But reality says I would probably be doing bookkeeping from home as there seems to be a tremendous need for that in the area.

Your family: I have two adult children. My daughter, Joni, is married to Brandon and has three kids. My son, Jake, has a son. Those four grandkids (Braelyn, Jayden, Brecklyn and Stetson) are my world. I have a friend and partner in crime, Richard, and a fur step-child Gizmo.

Your hobbies/interests: My grandkids are my favorite hobby. Customers always chuckle at the note on my office door that says Grammy Uber is everyday for school pickup – be right back. Dick and I love to go camping and enjoy watching auto racing in several formats but you can always find us in Talladega, Ala., in the fall for the NASCAR race.

Something interesting or unusual about you: My signature on my email makes most people cringe. Not only do I have the newspaper, but I am a member of the Salisbury City Council, the Chariton County 911 board, the Salisbury Chamber of Commerce president and on the Board of Directors for Larry’s Warriors Foundation.

When my husband passed away in 2016, his best friend and I established Larry’s Warriors to assist cancer patients in Chariton County with travel expenses to and from treatment. We gave out the first checks on the first anniversary of Larry’s death on Dec. 26, 2017. Since that time, we have raised and distributed more than $215,000, as well as established the start to a perpetual fund in hopes that there will always be assistance for cancer warriors.

As proud as I am of the newspaper, the foundation is by far my greatest and most humbling accomplishment.