September 10, 2015
August 26, 2015
Promote reading this International Literacy Day, Sept. 8, with a new feature from Missouri Press and the International Reading Association. This year's feature offers young readers and families ideas for encouraging reading and for initiating a community service project. It also provides links to resources from the International Literacy Association.
To download the feature, visit www.mo-nie.com and use download code: literacyday.
August 12, 2015
TO SAY legal advertising is a major part of revenue for newspapers would be an understatement.
Now that we’re (sometimes) threatened with the loss of legal advertising, we need to change our thinking.
One of my suggestions (surprise!) is that we pay greater attention to the design of legals.
For starters, let’s stop labeling them “legal advertising” and call them what they really are: Public Notices.
Here are some ideas:
1. GIVE THEM a special header. I like the idea of running a shallow photo of an architectural detail, perhaps, from your county court building. Or, you could run a representative photo like a gavel or a courtroom.
2. INCREASE the type size. That’s right: If you want people to take notice and read your notices, run the type larger. You may be being paid only to run legals at 7 point or so, but I suggest you run them the same size you run your text. Does that make them take up more space? Yes. Do you want to keep the public notices in your paper? Yes!
3. RUN HEADLINES. Just like other news in your paper, give each notice a headline to help attract readers in the package.
4. RUN PHOTOS and maps with the notices. If your county sheriff is... continued...
July 28, 2015
WASHINGTON—Community newspapers using the mail received the second good-news announcement of July recently when the U.S. Postal Service announced it expected to have 187 service hubs open by fall to provide direct transportation for newspaper mail in locations where mail processing plants have closed.
The announcement followed passage of a bill in a key Senate committee last week calling for a study of timely rural mail delivery. David E. Williams, chief operating officer of the Postal Service, credited the National Newspaper Association with working to establish the hubs. NNA requested study of the hub operation in testimony to the Postal Regulatory Commission in 2012, and has met with USPS continuously since then on the opening of the hubs as mail plants have closed.
A service hub permits publishers to prepare mail destined for nearby post offices in “Direct” containers that can be handed off directly at a hub to ride postal transportation to the destination post office , so that 5-digit, Carrier-Route—or mixed 5 digit containers combining both—can be dock-transferred between one post office and another in the Hub territory, usually that of the old Sectional Center Facility. The preparation of mail in 5-digit and carrier-route containers for hub handling avoids long and unnecessary trips to mail processing centers and helps publishers to reach subscribers more quickly. Publishers wanting to enter mail at the hub, possibly because the newspaper is printed nearby, can get the... continued...
July 24, 2015
WASHINGTON—Small towns and rural areas may soon get more attention from the U.S. Postal Service, following several years of post office and mail sorting facility closings. The Senate Appropriations Committee this week ordered new examination of the on-time arrival of mail outside urban areas. National Newspaper Association President John Edgecombe Jr., publisher of The Nebraska Signal in Geneva, NE, said the new requirement resulted from NNA’s work to improve rural mail service. He expressed NNA’s thanks to Sen. Roy Blunt, R-MO, for being the champion of a new rural mail service measurement.
Blunt said, “Rural mail delivery has been increasingly strained in recent years, especially with additional mail processing center closures in my state. Many rural Missourians have experienced delayed mail, and it is a problem that needs to be addressed. I am pleased the Appropriations Committee included my language directing the Postal Service and Postal Regulatory Commission to work together to create a measurement to determine rural mail delivery times. With the U.S. Postal Service expressing support for this language, this is a constructive step forward to address the ongoing challenges facing rural mail service.”
“NNA always works for the benefit of smaller communities in the U.S., and we know that mail is particularly important to our towns. Since 2011 when mail processing facilities began to close, most of us community newspaper people have seen deterioration in the... continued...
July 22, 2015
The St. Louis American's Newspaper In Education program has been honored with a World Young Reader Prize by WAN-IFRA for the STEM feature it creates and delivers inside printed newspapers each week to urban schools in St. Louis. Twenty-two newspapers will be recognized for innovative programs at the WAN-IFRA conference in Mumbai, India on Sept. 3.
Read about all of the honorees and observations on the state of worldwide newspaper engagement with young readers here.
Friday August 28th
Thursday August 27th
Police present personal safety course for local journalists via Kansas City Missouri Police Department Link
Tuesday August 25th
See D-Day veteran Morley Piper at convention! Veteran Morley Piper stormed the beaches at Normandy during the D-Day Invasion, beginning the liberation of Western Europe to end World War II. He was just 19 years old when he served as second lieutenant during the largest seaborne invasion in history. Link
Retailers cut back on newspaper circulars | http://t.co/sG091bPq9h via @WSJ
Friday August 21st