Effective Jan. 26 the use of Full-Service Intelligent Mail barcodes will be required to qualify for automation rates for newspapers that you mail out of your area.
For mailings of fewer than 10,000 pieces (maximum 250,000 per year) the Postal Service has a free labeling service called the Intelligent Mail Small Business Tool (IMsb).
You can get lots of information about Full-Service IMb at usps.org. A Full-Service "Open-Line" is scheduled for every Wednesday from 1-2 p.m. Central. USPS representatives will be online to answer any questions related to Full-Service Intelligent Mail.
Go to the http://ribbs.usps.gov/gettingstarted.