Missouri Advertising Managers' Meeting
April 19, 2018 - April 20, 2018
1:00 pm - 12:00 pm
Thursday, April 19
11:00 AM | MAMA Board meeting in H. Toads Restaurant
1-2:00 PM | Co-op Advertising | Marc Radosevic, National Sales Director at Local Search Association will share information on what Co-Op Advertising is and tell you how you can facilitate agreements between manufacturers and local retailers to share advertising costs to create brand name awareness with consumers to drive revenue for all parties.
2:00PM | Break
2:15PM | How YOU sell is as important as WHAT you sell | Vince Coultis • Use DiSC to understand your own behavior • Understand how OTHERS like to be communicated with • Adapt your style to become more persuasive in your sales communications
4:15PM | Best Ad Ideas Session | Bring your best ad ideas and get a chance to win a CASH prize!
6:00 PM | Reception
6:30 PM | Best Ad Contest Awards Banquet and announcement of Best Ad Idea session winners
8:00 PM | Live Music in H. Toads
Friday, April 20
8:15AM | Breakfast | Outlined proposed changes to Missouri Advertising Managers’ Association to better serve our members | Kevin Jones of the St. Louis American and former MAMA President and Dee Hamilton Sales Pro of the year winner in 2007.
8:45AM | Amplified Digital | Meet Sean Oliver and Jolene Sherman to hear about new services they are offering to Missouri Press Association members and how those products can lead to new revenue sources for your newspaper.
9:30AM | Prospecting Business the Easy Way | Vince Coultis • Reviewing the sales process that focuses on customer results • Introduce solution based prospecting
10:20AM | Refreshment Break
10:30AM | Prospecting Business the Easy Way (continued) | Vince Coultis • Creating media solutions that achieve results • Effectively anticipate and overcome objections
Noon Meeting Adjourns