Report from Summit 3

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State press associations in Iowa, Minnesota, Illinois, Wisconsin, Kansas, Nebraska, South Dakota and Missouri teamed up to conduct the third in a series of educational events aimed at developing new ways to ensure the successful future of the newspaper industry. The Midwest Newspaper Summit 3, Newspaper Evolution: Make Change Happen, was held on Friday, Sept. 10 at the Marriott Country Club Plaza in Kansas City, Missouri. Using Midwest Newspaper Summits held in September 2009 and February 2010 as its spring-board, the Midwest Newspaper Summit 3 featured a unique handson, learn-by-doing platform.

The theme for Midwest Newspaper Summits 1 and 2 was Newspaper Evolution: Survival of the Fittest in the Digital Age. These events featured industry leaders engaged in a cutting-edge discussion about the economics of the news industry and how it might move forward in the digital age. Nationally recognized speakers and panelists discussed the rapid changes newspapers are experiencing, new ways to structure the newspaper business, new revenue models and many other critical topics.

Attendance and interest at the first two summits clearly indicated the need for continued expansion of innovation and technology in the newspaper industry. The Midwest Newspaper Summit 3 served as the next step in the evolution of these events and offered newspapers of all sizes and at all stages of innovation the opportunity to participate in an Innovation Project. Participants were divided into groups and, under the guidance of a facilitator, spent the day working with their peers to develop projects that will not only strengthen the future of their newspaper, but the industry as a whole.

To red more about the summaries from each Innovation Project, CLICK HERE.

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