If you have any interest in boosting your newspaper’s circulation, plan to attend the "Growing Readers, Audience & Service: Circulation Training for Today’s Newspapers" workshop on Friday, Feb. 24, in St. Louis.
During this interactive session hosted by the Missouri Press Foundation and Illinois Press Foundation, Steve Wagenlander will share industry leading best practices to increase circulation revenue, grow audience and improve overall customer satisfaction with your newspaper. Wagenlander also will update the group on the latest in email marketing efforts and how this can translate into revenue and audience growth.
The workshop will be from 10 a.m. to 3 p.m. at the Sheraton Westport Chalet, 191 Westport Plaza, St. Louis. Cost is $40, including lunch, if you register before Feb. 17 ($50 after that).
Wagenlander is the corporate director of audience development for The Evening Post Publishing Co. and director of audience development at The Post and Courier in Charleston, S.C. He is responsible for all marketing, niche publications, circulation and audience development functions at the company.
He is a frequent industry speaker and a faculty member for Inland Press Foundation Circulation academy. In 2010 Wagenlander was named Circulation Executive of the Year by the NAA.
A registration form can be downloaded at www.mopress.com/current_forms.php. Remember the $40 registration deadline is Feb. 17!